Blog

What we make, what we shoot, and what we've learned along the way — practical notes from the Silver Tree team.

  • 14 Oct, 2026
  • The Silver Tree Team
  • Marketing
  • Social Media
  • Business Growth
  • Digital Strategy

How Often Should Your Business Post on Social Media? When to Scale and When to Get Help

A practical guide for small businesses on social media posting frequency, marketing growth, paid advertising, and deciding whether to hire an employee or work with a marketing agency.

  • 14 Oct, 2026
  • The Silver Tree Team
  • Social Media Marketing
  • Business Strategy
  • Sales and Conversion

Your Social Media Gets Attention, But Where Are the Customers?

Likes and views are not the same as sales. Learn how restaurants, event companies, and product-based businesses can turn social media attention into enquiries, bookings, and purchases.

  • 15 Sep, 2026
  • The Silver Tree Team
  • Marketing
  • Brand Strategy
  • Small Business
  • Trades

People Don't Buy What You Do. They Buy What It Does for Them.

Updated from the 2024 version. Discover how trade-based small businesses can communicate the real value of their work, earn customer trust, and stand out in a market where technical skill alone is not always enough to win the job.

  • 10 Jul, 2026
  • Glenville Dixon
  • Learnings
  • Production

What a Year of Production Visits Taught Us About Content

Twelve months of shooting with Antiguan and Caribbean brands taught us more than any course could. Here is what stuck.

  • 12 Jun, 2026
  • The Silver Tree Team
  • Expertise
  • Production

How We Plan a Content Shoot, Step by Step

A look inside our pre-production process: the walk-through, the shot list, the sun, and the twenty minutes that save the whole day.

  • 07 Mar, 2024
  • The Silver Tree Team
  • Marketing
  • Social Media
  • Content Strategy
  • Small Business

What Should Your Business Post on Social Media? Start With These Five Content Types

A practical guide to five types of social media content that help small businesses showcase their work, educate customers, build trust, promote their services, and turn attention into enquiries.

  • 09 Nov, 2023
  • The Silver Tree Team
  • Marketing
  • Social Media
  • Small Business

Stop Posting Randomly: Why Your Small Business Needs a Social Media Strategy

An attractive social media page is not a marketing strategy. Learn how small businesses can use a content calendar and a clear marketing funnel to turn attention into enquiries, customers, and repeat business.

  • 14 Sep, 2023
  • Glenville Dixon Jr
  • Marketing
  • Social Media
  • Small Business

Social Media Marketing Is More Valuable Than Most Small Businesses Realize

Social media is not a shortcut to instant sales. Learn how small businesses can use it to build trust, reach customers, generate enquiries, and support sustainable growth.

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